GOOGLE DATA STUDIO REPORTS, CUSTOM DESIGN, & TEMPLATES

GOOGLE DATA STUDIO REPORTS: FACEBOOK, ANALYTICS, & ADWORDS

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Client

Awarded PPC Management Software Provider

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Category

Google Data Studio

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Tools

Google Data Studio, Google Adwords, Google Analytics, Facebook Marketing API, Facebook Insights, Facebook Ads

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Tags

Google Data Studio, Google Data Studio Templates

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overview:

  • More than 200 Google Data Studio users
  • Google Data Studio reports & design
  • Google Data Studio white-label templates
  • Automated import of Facebook data to Google Data Studio
  • Automated import of Google Adwords and Analytics data to Google Data Studio
  • Main challenge: Import Facebook data to Google Data Studio
  • Main goal: Create easy-to-use Data Studio templates with clean design displaying correct Facebook, Adwords, and Analytics data
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what we did:

  • More than 20 custom Google Data Studio reports for 200 users
  • More than 150 independent report pages with various data sources and filters
  • Separate pages for Google Adwords and Google Analytics custom dimensions and metrics
  • Access to Facebook Marketing API data
  • More than 10 video tutorials on how to read reports, understand metrics and dimensions, and use Google Data Studio
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RESULTS:

  • 20 Google Data Studio reports with more than 150 pages including:
    • Facebook Page Insights Report (Page likes & demographics, page reach, page engagement, page reactions, page impressions, and video posts)
    • Google Analytics Basic Report (overview, goals, demographics, page views, traffic channels, language & location, user type behavior, browser & OS devices, mobile performance, affinity & in-market segment, site performance, source & medium, landing pages)
    • Google Analytics Advanced Report (frequency, recency, reverse goal path, second pages, exit pages, page timings vs. goal completions)
    • Google Analytics eCommerce Report (audience lifetime value, shopping behavior, behavior stages, product performance, list performance, traffic channels, revenue, ROI)
    • Google Analytics Specific Reports (Customers’ lifetime value, shopping behavior stages, events, social, site search…)
    • Google Adwords Individual & MCC Report (account performance, monthly performance, yearly performance, network type, hour of day, day of week, geolocation, conversions, segment conversion type, campaign performance, display campaigns, conversion funnels, click types, gender, top vs other, attribution, phone calls, video campaigns…)

PROCESS & RESULTS

The recent rollout of Google Data Studio contributed to the rise in advertising report design awareness, and much of this is driven by the free beta version of Data Studio. People are under its spell and captivated by its charms. While demand is strong, we also have to sort through all the problems that come with any new product. The impossibility of importing non-Google products to Google Data Studio, lack of segmentation, and difficulty in creating calculated fields derived from your data are some of the most popular topics in the DSB advertiser community.

By listening carefully to our clients, we managed to create a powerful product that helps us import all data sources to Google Data Studio. Our knowledge in using Google products helped us to create automated calculated fields that let you manipulate the information contained in your data source, and you can use them in charts and controls. As the final product, we have delivered more than 150 Google Data Studio easy-to-use report pages including Facebook reports, eCommerce reports, Advanced Google Analytics, and MCC Adwords reports, all created considering the client’s desired identity for the design, respecting the look and feel of the client’s brand identity system, and having in mind the end client for whom templates are intended.

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More than 20 Facebook, Google Adwords, & Google Analytics Google Data Studio Reports for more than 200 users

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More than 150 independent report pages with Facebook, Google Adwords, & Google Analytics as data sources

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More than 10 video tutorials on how to read reports, understand metrics and dimensions, & use Google Data Studio

SERVICES

  • Custom Google Data Studio Reports
  • Automated import of all data sources to Google Data Studio including Facebook, Bing, and more
  • Custim dimensions, metrics, and filters for all data sources
  • Beautiful design with with brands on the brain
  • Video tutorials with tips and tricks for getting the most out of Google Data Studio
  • Google Data Studio white label templates

SOLUTIONS

TECHNICAL SOLUTIONS

Automated import of all data sources to Google Data Studio, including Facebook and Bing. Custom metrics, dimensions, segmentation and filtering.

DESIGN SOLUTIONS

Beautiful design with brands on the brain. Google Data Studio white label templates.

CONTACT US

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